The Art of the Impossible: How to Win Deals Everyone Else Thinks Are Dead
Average Minds Quit Too Early
Most people walk away when a deal looks impossible. They see resistance, rejection, or red tape and fold. That’s why most people never dominate—they don’t have the stomach for the fight. Winners? They see “impossible” as code for untapped opportunity.
Why Dead Deals Aren’t Really Dead
The truth is, most deals don’t close because people stop pushing. Timing shifts. Priorities change. Budgets freeze. But those are obstacles, not stop signs. The best closers know that persistence, creativity, and timing can resurrect deals everyone else abandoned.
Stay in the game. Deals don’t always die—they wait for the right moment.
Reframe the value. If one door shuts, find another angle that makes them listen.
Leverage the network. Sometimes the key isn’t the prospect—it’s who they trust.
Playing Chess, Not Checkers
Closing impossible deals isn’t about brute force—it’s about strategy. You don’t knock down walls; you find the cracks.
Anticipate objections before they’re raised.
Position yourself as the only solution, not just an option.
Control the narrative. If you let the market or your competitor define the story, you’ve already lost.
Case in Point: The Bold Win
Think about every industry giant—you’ll find a graveyard of “dead deals” they refused to bury. They didn’t stop when everyone else said “no.” They found the angle, pushed the timing, and came back stronger. That’s how game-changing partnerships, billion-dollar mergers, and iconic client wins happen.
The Mindset of the Closer
The impossible isn’t conquered with luck—it’s crushed with belief, grit, and relentless follow-up. Every time you hear “no,” remember: it’s just “not yet.”
Bottom Line: Impossible is Just Untapped Potential
If you want to play small, quit when it’s tough. If you want to dominate, go after what everyone else writes off. Because the closer who refuses to quit is the one who walks away with the deal.
